I build B2B pipeline that survives the numbers being questioned.
Demand generation and Growth marketing leader with 9 years+ in marketing, 4 of them deep in B2B pipeline. I've run demand gen across five markets, £4M+ in influenced pipeline, and built the automation that made it repeatable.
“Pipeline is the only marketing metric that keeps a business alive. Everything else is a vanity number.”
(£1.5M marketing-sourced)
for B2B & B2C
UK, Nepal, Nigeria, Bangladesh, Spain
Tools I actually run on
CRM, automation, paid, analytics, and data - the full stack behind the numbers above.
HsHubSpot
n8N8N
ApApollo.io
GAGA4
inLinkedIn Sales Navigator
ZhZoho CRM
ClClay
6s6sense
DbDemandbase
ZiZoomInfo
SQLSQL
PyPython
GTGoogle Tag Manager
FbFirebase
TbTableau
PbPower BI
SfSnowflake
LkLooker
Certifications
Formal training behind the informal expertise.
Hs
HubSpot Inbound Marketing & SEO
HubSpot Academy
Meta Certified Media Buying Professional
Meta
GA
Advanced Google Analytics
Product Management
Certification
Side projects, designed and built myself
Not just campaigns: I design, build, and ship the sites/products they run on.
About
Most marketing is noise. Activity that looks like progress and disappears by the next quarter.
I've never been interested in noise. I'm interested in the number at the end: the pipeline that closes, the revenue you can point to, the growth that was there because of the work, not despite it.
9+ years have taken me from telecom product and app-store operations across South Asia to owning the full commercial engine: marketing, demand generation, and sales, at an AWS Partner consultancy spanning five markets. Different industries, one throughline: growth that shows up in the numbers.
I've spent that time in a corner of marketing most people never enter; the AWS partner motion, MDF-funded growth, cloud and cybersecurity go-to-market. It's technical, it's unglamorous, and it's where real pipeline is won. I learned to love the data there, and I still make my decisions in it.
I don't believe great marketing is loud. I believe it's precise.
Currently focused on a full-time Senior Demand Generation Manager or Head of Marketing role. Open to select consulting engagements in parallel — Get in touch.
Let's talk
Hiring for demand generation or growth marketing? Or have a select consulting project in mind?