I build B2B & B2C pipeline that survives the numbers being questioned.

Demand generation and Growth marketing leader with 9 years+ in marketing, 4 of them deep in B2B pipeline. I've run demand gen across five markets, closed £4M in influenced pipeline, and built the automation that made it repeatable.

Get in touch See the work
( Philosophy )

“Pipeline is the only marketing metric that keeps a business alive. Everything else is a vanity number.”

( Impact at a glance )
£0M Pipeline influenced
(£1.5M marketing-sourced)
0% MQL-to-SQL lift
0+ Automations Deployed
for B2B & B2C
0 Markets run
UK, Nepal, Nigeria, Bangladesh, Spain

Experience

Real numbers. No inflation.

Global Marketing & Demand Generation Manager

Genese Solution - AWS Premier Partner Consultancy · Jan 2024 – Jun 2026

Promoted into a global remit - owning marketing, demand generation, and the sales team across five markets: UK, Nepal, Nigeria, Bangladesh, and Spain.

  • Led enterprise ABM targeting London and Bristol fintech and financial services firms around DORA compliance, built tailored outreach sequences and hosted executive roundtables engaging 80+ CXOs and government stakeholders across Nepal–UK and Nepal–EU tech forums.
  • Turned a £120K AWS MDF budget into £4M in influenced pipeline (£1.5M marketing-sourced); almost entirely partner-funded, spanning paid media, content, webinars, and partner activations across five markets.
  • CyberConnect Bangladesh: built a full-funnel cybersecurity webinar from scratch; 166 registrations, 70+ live attendees, 6 enterprise conversions, 500 KnowBe4 licences closed in one week, launching Genese's cybersecurity vertical in a new market.
  • Built the automation stack: N8N + Apollo.io for firmographic, demographic, and technographic lead scoring, syncing into HubSpot for behavioural scoring and nurture sequencing. GA4 for traffic analytics — not person-level tracking.
  • Results: 20% MQL-to-SQL lift, 22% CPL reduction, across global multi-channel campaigns.
  • Led 11 direct reports across marketing and sales, owned quarterly commercial targets, forecasting, and cross-functional alignment around pipeline and revenue outcomes.

Product Manager — Data & Digital Products

Ncell Axiata Limited (Axiata Group) — Nepal's largest telecom, 16M+ subscribers · Nov 2019 – Sep 2023

B2C-focused role, included here as proof of data and product depth, not as B2B demand generation experience.

  • Home & Away Data (flagship launch): diagnosed downgrade behaviour directly in SQL and launched a usage-matched data bundle that reversed ARPU decline in the top-value segment; migrated ~15% of at-risk subscribers monthly.
  • Drove a 15% revenue uplift through data-informed product and pricing strategy across Ncell's digital portfolio; mobile app, website, retailer app.
  • Built multi-channel campaigns that lifted customer engagement by 18% and increased ARPU across the subscriber base.
  • Coordinated cross-functional resolution of digital platform issues across mobile app, website, and retailer channels, working directly with engineering teams.
🏆 Spot Award (2021) — exceptional commercial execution 🏆 IFA Award (2022) — digital innovation & product impact

Operations Manager, AppGallery

Huawei Technologies - South Asia / APAC · Aug 2018 – Oct 2019

  • Managed the Ncell carrier-billing partnership end-to-end: payments, reconciliation, and commercial delivery.
  • Drove 90% growth in app downloads within six months.
  • Awarded Top Performer, South Asia (2019); recognised as the highest revenue contributor across the region.

Tools I actually run on

CRM, automation, paid, analytics, and data - the full stack behind the numbers above.

HubSpot N8N Apollo.io GA4 LinkedIn Sales Navigator Zoho CRM Clay 6sense Demandbase ZoomInfo SQL Python Google Tag Manager Firebase Tableau Power BI Snowflake Looker

Certifications

Formal training behind the informal expertise.

HubSpot Inbound Marketing & SEO

HubSpot Academy

Meta Certified Media Buying Professional

Meta

Advanced Google Analytics

Google

Product Management

Certification

Side projects, designed and built myself

Not just campaigns: I design, build, and ship the sites/products they run on.

About

Most marketing is noise. Activity that looks like progress and disappears by the next quarter.

I've never been interested in noise. I'm interested in the number at the end: the pipeline that closes, the revenue you can point to, the growth that was there because of the work, not despite it.

9+ years have taken me from telecom product and app-store operations across South Asia to owning the full commercial engine: marketing, demand generation, and sales, at an AWS Partner consultancy spanning five markets. Different industries, one throughline: growth that shows up in the numbers.

I've spent that time in a corner of marketing most people never enter; the AWS partner motion, MDF-funded growth, cloud and cybersecurity go-to-market. It's technical, it's unglamorous, and it's where real pipeline is won. I learned to love the data there, and I still make my decisions in it.

I don't believe great marketing is loud. I believe it's precise.

Currently focused on a full-time Senior Demand Generation Manager or Head of Marketing role. Open to select consulting engagements in parallel — Get in touch.

Swoit Gurung

Let's talk

Hiring for demand generation or growth marketing? Or have a select consulting project in mind?

Email swoit11@gmail.com LinkedIn Connect & message